Elmer Heinrich is an American businessman who worked in well drilling, insurance, and equipment manufacturing before he became known in the supplement world. Today his name is mostly linked to Liquid Assets, Inc. and its Immuno 150 product, which appears in many TV ads. Searching for his name brings up dozens of pages, but many repeat each other and few separate confirmed facts from guesses. This article walks through his life story in plain language and marks clearly where information is thin.
Elmer Heinrich Quick Facts
The table below summarizes the main details found in public listings and company-linked material. Some items come from only one or two sources, so treat them as reported rather than officially confirmed.
| Detail | Information |
|---|---|
| Full name | Elmer G. Heinrich |
| Born | March 9, 1934, Grinnell, Kansas (reported) |
| Age in 2026 | 92 (based on that birth date) |
| Nationality | American |
| Known for | Liquid Assets, Inc.; Exceptional Health Products; Immuno 150; SenTraMin |
| Education | Attended Fort Hays State University from 1954; no confirmed degree |
| Spouse | Shirley Heinrich (second marriage, reported) |
| Net worth | Not publicly confirmed |
Who Is Elmer Heinrich?
Elmer G. Heinrich is described as an American entrepreneur whose career spans well drilling, life insurance, manufacturing, and wellness supplements. His main public identity today comes from the supplement business, which is why most readers find him through product searches. A directory of the brand lists him and Shirley Heinrich as founders of Immuno 150, which is sold by Exceptional Health Products, a division of Liquid Assets, Inc. Since the name is not rare, readers should know this is not the Elmer Alfred Heinrich of Russellville, Missouri, who appears in a 2021 obituary.
Biographical listings say Heinrich was born on March 9, 1934, in Grinnell, Kansas, and grew up on a family farm in the western part of the state during a hard financial period. Several accounts also say the family lived in a converted railroad boxcar, but this detail comes from secondary pages and I could not confirm it independently. The birth year does match other evidence, because a 2022 TV ad description says Heinrich was 88 at the time. Those same listings say he began attending Fort Hays State University in 1954. No source I found confirms that he finished a degree there, so I describe it only as attendance.
Elmer Heinrich’s Career: From Drilling to Manufacturing
His working life started in a very different field from supplements. He served as president of S&H Drilling Company in Goodland, Kansas, from 1959 to 1965, and he became president of the Kansas Well Drillers Association in 1964. After that, the same listings say he moved into life insurance in 1966 as a state sales manager for Centennial Life Insurance Company in Pittsburgh. He reportedly won a national award for rookie sales in his first year, and later received a speaking award in 1973.
His next chapter was in manufacturing and cleaning equipment. He is listed as president and chairman of The Hotsy Corporation in Denver from 1968 to 1973, and then in the same roles at Citation Manufacturing Company in Siloam Springs, Arkansas, from 1974 to 1979. During those years he also sat on the board of the National Car Wash Manufacturers in 1975 and helped organize the Cleaning Equipment Manufacturers Association in 1977. Company material also links him to other ventures such as Robo Car Wash Company, Rockett Water Filters, and The Rockland Corporation, though dates for those are less clear.
Liquid Assets, SenTraMin and Immuno 150
The business he is best known for began in the early 1980s. Exceptional Health Products states that Liquid Assets was incorporated in Oklahoma in 1983, opened its first plant-minerals mine in Utah, and then sold SenTraMin minerals internationally. SenTraMin is the mineral base used in Immuno 150, a capsule supplement that is marketed as containing 70 plant-sourced minerals along with vitamins and other nutrients. Retail listings describe a serving as five capsules daily, and the product is sold mainly through the company’s own channels. Heinrich himself appears as CEO in TV advertising, where the 2022 spot description says he claimed to have no aches or pains at age 88.
It is worth separating the business story from health claims. These are marketing statements made by the company, not medical findings. ConsumerLab has published a member-only answer asking whether there is clinical evidence behind the product’s immune-support claims and whether it is worth the price, which shows that the question is open for independent testers. If you are thinking about taking any supplement, a doctor or pharmacist is the right person to ask.
Awards and Recognition
Biographical listings say Heinrich appears in two reference directories, Who’s Who in American Inventors and Who’s Who in American Finance and Industry. These are compiled biography programs rather than competitive awards, so they show inclusion more than achievement. The two earlier honors in his insurance years, the 1966 rookie sales award and the 1973 speaking award, come from the same listings. I could not find independent copies of those award records, which is why I describe them as reported.
Personal Life
Heinrich’s personal life is only lightly documented. One biographical listing says he first married Verlene Louise Hoover in 1954, that they divorced in 1966, and that he married Shirley Ann Tolson later the same year. It says he had four children from the first marriage and at least one child from the second, but I could not verify the family details beyond that single listing. Shirley Heinrich is named alongside him as a co-founder of Immuno 150, and company-linked sources describe her as still involved in the business. Because he is a private individual outside his company role, this article does not go further into family matters.
What Is Verified and What Is Not
This is the part most competing articles skip, and it matters if you want a trustworthy picture. First, no audited net worth exists, because his companies are privately held. Third-party sites give very different estimates, ranging from about $10 million to $75 million, and I do not treat any of them as reliable. Any figure like this should be read only as an estimated guess for 2026.
Second, some pages claim the company sells in “27+ countries” or that he built businesses in seven countries. I found no independent confirmation of either number, so I leave them out. Third, a few low-quality sites say Immuno 150 faces a class-action lawsuit that reached the discovery phase in 2026. Those pages look like lead-generation content, and I could not find a court record, news report, or official statement confirming a specific case. For that reason I have not added a “Recent News” section, since I found no recent development that I could verify.
What can be confirmed is a smaller piece of regulatory history. ConsumerLab’s listing records that Exceptional Health Products recalled Angel Wings Daily Multi 120 Capsules in April 2016 because the product contained undeclared soy and milk allergens. That recall concerned a different product from Immuno 150, but it is a documented fact about the company, and it is fair to mention it next to the praise.
How This Was Researched
I wrote this biography after reading the top-ranking pages for the name, including several profile and net worth sites, and comparing them against retail listings, advertising records, and a consumer-testing organization’s pages. Most of the existing coverage repeats the same few biography details without sources, and many pages pad the story with unverified wealth and lawsuit claims. The company’s personal website blocked automated access, so I could not read it directly. Where details came from only one source, I marked them as reported, and I kept out anything I could not support. My aim here was to give readers a clearer line between documented facts and internet rumor.
Accuracy Note
This biography is based on publicly available information, including biographical listings, advertising records, and consumer-testing pages. Some career and family details come from a small number of sources and could not be confirmed independently. If you spot anything outdated or incorrect, please let us know so we can update it.
Written and researched by Usama Khan, contributor at lopin magazine.
FAQ
Who is Elmer Heinrich?
Elmer G. Heinrich is an American entrepreneur linked to Liquid Assets, Inc., Exceptional Health Products, and the Immuno 150 supplement. Earlier in life he worked in well drilling, insurance sales, and equipment manufacturing.
How old is Elmer Heinrich?
Biographical listings give his birth date as March 9, 1934, which would make him 92 in 2026. This date is reported rather than officially confirmed.
What is Elmer Heinrich known for?
He is known for founding Liquid Assets, Inc. and for the SenTraMin mineral base and Immuno 150 supplement sold by its division, Exceptional Health Products.
What is Elmer Heinrich’s net worth?
No audited figure exists because his companies are private. Third-party estimates vary widely and should not be treated as confirmed.
Is there a verified Immuno 150 lawsuit?
Some low-quality websites mention a class action, but I could not find a court record or credible news report confirming one. Readers should check official court sources before relying on that claim.
Is Elmer Heinrich still alive in 2026?
I found no obituary or announcement suggesting otherwise, and company-linked material still presents him as connected to the business. This is based on public information only.
Usama Khan is the founder and editor-in-chief of Lopin Magazine, where he oversees the site’s biography and news coverage with a focus on accuracy and well-researched storytelling.
