Last updated: October 2026
Hailey Bieber is an American model and entrepreneur, and in 2026 she is one of the most visible faces in fashion. She started out as a runway and campaign model, then built a skincare and makeup brand called Rhode that sold for about $1 billion. This year she has fronted campaigns for DKNY, Alaïa, Saint Laurent, Gap and Skims. This guide covers her life story, her career, her business, and what is new for her in 2026.
Hailey Bieber: Quick Facts
| Detail | Information |
|---|---|
| Full name | Hailey Rhode Bieber (born Hailey Rhode Baldwin) |
| Born | November 22, 1996, Tucson, Arizona |
| Age | 29 (as of October 2026) |
| Profession | Model, entrepreneur |
| Known for | Rhode skincare brand, fashion campaigns |
| Spouse | Justin Bieber (married 2018) |
| Child | Son, Jack Blues Bieber (born 2024) |
| Business role | Founder, Chief Creative Officer and Head of Innovation at Rhode |
| Net worth | No reliable confirmed figure (see below) |
Hailey Bieber: From Runway Model to Beauty Mogul and Style Icon
Hailey Bieber has become one of the most recognizable figures in modern fashion and beauty. While she first gained attention as a model, her influence has expanded far beyond the runway. Today, she is a successful entrepreneur, a global brand ambassador, and a devoted mother. Her journey from a teenager in Arizona to a central figure in the luxury fashion world is a story of hard work, strategic business moves, and personal growth. This profile explores her early life, her rise in the modeling industry, the massive success of her skincare brand Rhode, and her busy year in 2026. By focusing on verified facts and recent developments, we can understand why Hailey remains such a powerful voice in culture today.
Early Years and Family Background
Hailey Rhode Baldwin was born in Tucson, Arizona, into a family with deep roots in the entertainment industry. Her father is Stephen Baldwin, an actor known for his roles in various films and television series. Her mother is Kennya Baldwin, a graphic designer. On her mother’s side, Hailey has a strong artistic heritage as well. Her maternal grandfather is Eumir Deodato, a renowned Brazilian musician and composer who has worked with many famous artists. Growing up in this creative environment likely influenced Hailey’s interest in the arts, though she chose a different path than her father. Instead of pursuing acting, she found her calling in fashion. She spent her childhood moving between Arizona and New York, which gave her exposure to both relaxed suburban life and the fast-paced energy of the fashion capital. This dual upbringing helped shape her versatile style and professional adaptability.
Career Beginnings: The Runway and Early Campaigns
Hailey began modeling as a teenager, signing with agencies that helped launch her career. Her official runway debut occurred in October 2014, a pivotal moment that marked her entry into the high-fashion world. She walked for Topshop and the French designer Sonia Rykiel, showcasing her ability to handle diverse styles. These early appearances caught the attention of major brands. By early 2016, she had landed a campaign with Ralph Lauren, a prestigious milestone for any young model. That same year, she shot an editorial for the Korean edition of Vogue, demonstrating her international appeal.
Her momentum continued as she secured campaigns for Tommy Hilfiger and Philipp Plein. She also appeared in editorials for major publications like Glamour and Italian Vogue. In 2017, she achieved another significant milestone by landing the cover of Spanish Harper’s Bazaar. However, not every moment from this period was purely about high fashion. Hailey also appeared in the promotional video for the Fyre Festival, an event that later became infamous for its failure. While many profiles skip this detail, it is part of her early career history. It shows that, like many young models, she took various opportunities to build her portfolio before becoming more selective with her partnerships.
Marriage, Family, and Personal Health
In her personal life, Hailey’s relationship with singer Justin Bieber has been widely followed by fans and media. The couple got engaged in 2018 and married in a civil ceremony in New York City later that year. They have since built a life together centered on family and faith. In August 2024, they welcomed their first child, a son named Jack Blues Bieber. The arrival of their son brought a new chapter to their lives, and they celebrated his second birthday in the summer of 2026.
Hailey has also been open about her health challenges, using her platform to raise awareness. On a podcast, she revealed that she has a uterine septum, a congenital condition that can increase the risk of miscarriage. She shared that her pregnancy with Jack was a surprise, highlighting the emotional journey many women face. By speaking openly about these issues, Hailey has connected with fans on a deeper level, showing vulnerability alongside her polished public image.
Rhode: Building a Beauty Empire
Perhaps the most significant professional achievement in Hailey’s recent career is the launch of Rhode. Founded in 2022, Rhode is a skincare and makeup brand known for its minimalist approach and short, simple product line. The brand quickly gained a cult following, thanks to Hailey’s influence and the quality of its products. In May 2025, the beauty industry took notice when e.l.f. Beauty announced it would acquire Rhode in a deal worth up to $1 billion. This massive valuation included $800 million paid at closing, with a potential additional $200 million tied to performance over three years.
The financial success of Rhode was evident in its reported net sales of $212 million for the year ending March 2025. That same year, the brand expanded its reach by launching in Sephora stores, making its products accessible to a wider audience. It is important to clarify that the $1 billion valuation represents the value of the entire company, not Hailey’s personal payout. Other co-founders and investors held shares in the business. After the sale, Hailey remained deeply involved, staying on as founder, Chief Creative Officer, and Head of Innovation. She also serves as a strategic advisor to e.l.f. Beauty, ensuring that Rhode continues to grow under its new ownership.
Hailey Bieber in 2026: A Year of Major Campaigns
The year 2026 has been exceptionally busy for Hailey, solidifying her status as a top-tier model and influencer. In February, DKNY named her its global face again for the Spring 2026 campaign, renewing a partnership that highlights her timeless appeal. In May, she appeared in Alaïa’s fall 2026 campaign, showcasing her ability to embody high-luxury aesthetics. She was also featured in a current Saint Laurent campaign, further proving her versatility across different brand identities.
Her influence was recognized by WWD (Women’s Wear Daily), which named her its 2026 Style Trailblazer. The publication’s list of her recent work includes campaigns for Miu Miu, Gap, Calzedonia, and Victoria’s Secret. Additionally, she made her debut with Skims in June, adding another major brand to her portfolio. On the business front, Rhode continued to innovate, releasing a pimple-patch line in April and a new bronzer in June. These launches kept the brand relevant and responsive to consumer trends.
Hailey also remained active in the social scene. She attended the Met Gala in a striking gold sculpted look, generating widespread media coverage. In April, she spent time at Coachella, where Justin Bieber headlined, supporting her husband’s musical career. Reports also indicate that the couple invested in their future by purchasing a $12 million condo in New York, providing a stable home base for their growing family.
Understanding Her Net Worth
When discussing Hailey Bieber’s financial status, it is crucial to rely on facts rather than speculation. Many websites publish exact net worth figures, but these are often estimates without clear sources. The $1 billion valuation of Rhode is frequently misunderstood as her personal wealth, but as noted, this is the company’s value, shared among investors. Therefore, any specific net worth number should be treated as an estimate as of 2026, not a confirmed fact. Her true financial success lies in the sustainable business she built and her ongoing earnings from modeling and endorsements.
Accuracy Note
This biography is based on publicly available information, including interviews and verified news coverage. Net worth is not confirmed. If you spot anything outdated or incorrect, please let us know so we can update it.
Written and researched by Usama Khan, contributor at lopin magazine.
FAQ
Who is Hailey Bieber?
She is an American model and the founder of the beauty brand Rhode, born in 1996 and married to singer Justin Bieber.
Who are Hailey Bieber’s parents?
Her father is actor Stephen Baldwin, and her mother is Kennya Baldwin.
How much was Rhode sold for?
e.l.f. Beauty announced the deal in May 2025 for up to $1 billion.
Does Hailey Bieber have children?
Yes, a son named Jack Blues, born in August 2024.
What is Hailey Bieber doing in 2026?
She has led campaigns for DKNY, Alaïa, Saint Laurent and Skims, and she continues to lead creative work at Rhode.
Usama Khan is the founder and editor-in-chief of Lopin Magazine, where he oversees the site’s biography and news coverage with a focus on accuracy and well-researched storytelling.
